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← Annoying Bits, Explained

SEO · redirects

Why does this URL redirect more than once?

Usually because old rules have accumulated. The browser hides the detours, so the chain can sit there unnoticed for years.

The annoying bit

It gets there eventually. Google has to follow three detours first.

In plain English

A redirect chain happens when one URL sends the request to another URL that redirects again before reaching the final page. It may still work, but every extra hop adds another request and makes future maintenance harder.

  • Permanent moves should normally point directly to the final destination.
  • Check whether a 302 is being used for something that is actually permanent.
  • Watch for HTTP→HTTPS, www changes and old slug rules stacking on top of each other.

Do the job

Enough explaining.

Trace the redirect chain