It changes the wrapper.
A file format is the way the same underlying media is packaged and encoded. Converting changes compatibility and storage behaviour more than it changes the subject itself.
Type, Layout & Effects
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Useful to know
A file format is the way the same underlying media is packaged and encoded. Converting changes compatibility and storage behaviour more than it changes the subject itself.
Conversion is not enhancement. Re-encoding a poor source cannot restore missing detail, and some formats lose transparency, animation or metadata.
Judge it at the size it will actually be used. Typography and spacing are partly optical.
Choose the format for what happens next: JPG for ordinary photos, PNG when transparency matters, WebP/AVIF for web delivery, and keep the source if you may edit again.